PUBLIC RELATIONS USES A VARIETY OF TECHNIQUES TO INFLUENCE PEOPLE'S THINKING. THIS ALMOST INVISIBLE FORCE IS WORKING 24 HOURS EVERY DAY TO INFLUENCE THE WAY WE THINK ABOUT EVERYTHING FROM CHARITIES TO GIANT CORPORATIONS. IN THIS BOOK YOU WILL SEE THE WAYS PR PRACTITIONERS WORK TO GAIN YOUR TRUST , CHANGE YOUR THINKING , AND WIN YOUR SUPPORT.