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| Category |
MANAGEMENT INFORMATION SYSTEMS
MANAGEMENT
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| Abstract |
THE BENCHMARK TEXT FOR THE SYLLABUS ORGANIZED BY TECHNOLOGY (A WEEK ON DATABASES, A WEEK ON NETWORKS, A WEEK ON SYSTEMS DEVELOPMENT, ETC.) TAUGHT FROM A MANAGERIAL PERSPECTIVE. O'BRIEN DEFINES TECHNOLOGY AND THEN EXPLAINS HOW COMPANIES USE THE TECHNOLOGY TO IMPROVE PERFORMANCE. REAL WORLD CASES FINALIZE THE EXPLANATION.
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| ISBN |
007111629X
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| Author(s) |
MARAKAS, GEORGE M.
,
O’BRIEN, JAMES A., 1936-
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| Credits |
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| Edition |
7TH ED.
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| Year |
2006
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| Publisher |
MCGRAW-HILL IRWIN
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| Type |
BOOK
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| Keywords |
MANAGEMENT INFORMATION SYSTEMS
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| Language |
English |
| Collation |
592 P., 25 CM.
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