|
| Category |
INTERNATIONAL MARKETING
|
|
| Abstract |
THE BOOK FOCUSES ON GLOBAL MARKETING IN THE INTERNET AGE. IT EXAMINES IN DETAIL THE CHARACTERISTICS OF E-BUSINESS THAT ARE LIKELY TO APPLY IN THE INTERNATIONAL DOMAIN INCLUDING THE CONSTRAINTS IMPOSED BY BOTH THE MEDIUM AND THE ENVIRONMENT. IT ALSO EXPLORES WHAT CHANGES MAY BE NECESSARY TO A FIRM'S CURRENT E-BUSINESS ACTIVITIES WHEN THEIR FOCUS IS ON THE GLOBAL MARKET AS OPPOSED TO BEING PRIMARILY ON THE DOMESTIC MARKET.
|
| ISBN |
1861529457
|
| Author(s) |
ROD McNAUGHTON
,
RICHARD FLETCHER
,
JIM BELL
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2004
|
| Publisher |
THOMSON
|
| Type |
BOOK
|
| Keywords |
INTERNATIONAL E- BUSINESS MARKETING
|
| Language |
English |
| Collation |
307 P., 20CM
|
|
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