|
Category |
MARKETING
ENTREPRENEURSHIP
|
Abstract |
MARKETING AND ENTERPRENEURSHIP IN SMES - AN INNOVATIVE APPROACH BRINGS TOGETHER THE DISCIPLINES OF MARKETING AND ENTREPRENEURSHIP AND TREATS THEM AS ONE. IT EXAMINES THE FUNDAMENTAL CHARACTERISTICS OF EAVH DISCIPLINE AND FOCUSES ON THE COMMONALITIES AND DIFFERENCES. THE OBJECT IS TO PROVIDE AN INNOVATIVE APPROACH TO MARKETING IN SMES.
|
ISBN |
0131509705
|
Author(s) |
STANLEY CROMIE
,
DAVID CARSON
,
JIMMY HILL
,
PAURIC MCGOWAN
|
Credits |
|
Edition |
1ST EDITIO
|
Year |
1995
|
Publisher |
PEARSON - PRENTICE HALL
|
Type |
BOOK
|
Keywords |
MARKETING , ENTERPRENEURSHIP
|
Language |
English |
Collation |
296 P., 25 CM.
|
|