|
EXPLOITING CRM CONNECTING WITH CUSTOMERS
P.MOLINEUX
2002
BOOK
| Category |
MARKETING COMMUNICATION & PR
|
|
| Abstract |
IT IS TIME TO RETHINK CUSTOMER RELATIONSHIP MANAGEMENT - NOT AS A DISCRETE TECHNOLOGY STRATEGY, OR AS A STAND ALONE MARKETING TOOL. INCREASINGLY DEMANDING CUSTOMERS AND INTENSE COMPETITION REQUIRE THAT CUSTOMER STRATEGY BECOMES AN INTEGRAL AND HIGH PROFILE COMPONENT OF CORPORATE STRATEGY. THIS BOOK IS FOR PEOPLE WHO UNDERSTAND THEIR BUSINESS BUT WHO WANT TO KNOW HOW CUSTOMER - RELATED IDEAS, TOOLS AND TECHNOLOGIES CAN BE USED IN THE REAL WORLD, TO HELP CREATE SHAREHOLDER VALUE.
|
| ISBN |
0340858036
|
| Author(s) |
P.MOLINEUX
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2002
|
| Publisher |
CSC COMPUTER SCIENCES LTD
|
| Type |
BOOK
|
| Keywords |
MARKETING COMMUNICATION, CRM
|
| Language |
English |
| Collation |
182 P., 20 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy