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MARKETING STRATEGIES FOR THE NEW ECONOMY

PETER OHNEMUS , LARS TVEDE

2001

BOOK
Category

STRATEGIC MARKETING

Abstract THE AUTHORS OUTLINE MARKETING STRATEGIES THAT USE TRADITIONAL METHODS WHERE APPROPRIATE, BUT, WHERE REQUIRED, INTRODUCE NEW TECHNIQUES. THESE TECHNIQUES ARE PART OF A NEW, DISTINCTIVE SCHOOL OF THOUGHT IN MARKETING - THE 'DIGITAL SCHOOL OF MARKETING'.
ISBN 0471492116
Author(s) PETER OHNEMUS , LARS TVEDE
Credits
Edition 1ST ED.
Year 2001
Publisher WILEY
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 246 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 8 No Available
1 Limassol I 6 No Available

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