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Category |
MARKETING
MARKETING RESEARCH
|
Abstract |
THE PURPOSE OF THE BOOK IS TO ENABLE MANAGERS TO BECOME MORE INFORMED RESEARCHER USERS AND BUYERS. THE MORE MANAGERS KNOW ABOUT HOW MARKETING RESEARCH WORKS , THE MORE EFFECTIVE THEY CAN BE IN USING IT AS MANAGEMENT TOOL.
|
ISBN |
0750654538
|
Author(s) |
SUNNY CROUCH
,
MATTHEW HOUSDEN
|
Credits |
|
Edition |
3RD ED.
|
Year |
2003
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Publisher |
BUTTERWORTH HEINNEMANN
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Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
372 P., 250 CM.
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|