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MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM

MCDONALD, MALCOLM

1986

HOW TO PREPARE THEM HOW TO USE THEM
Category

MARKETING

PLANNING

Abstract MARKETING PLANS IS DESIGNED AS A TOOL AND A USER- FRIENDLY LEARNING M RESOURCE. EVERY POINT ILLUSTRATED BY POWERFUL PRACTICAL EXAMPLES AND MADE ACTIONABLE THROUGH SIMPLE , STEP- BY- STEP TEMPLATES AND EXERCISES. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text.
ISBN 0434912301
Author(s) MCDONALD, MALCOLM
Credits
Edition 1ST ED.
Year 1986
Publisher HEINEMANN
Type HOW TO PREPARE THEM HOW TO USE THEM
Keywords MARKETING PLANS
Language English
Collation 216 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia A 8 No Available

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