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STRATEGIC MANAGEMENT: CONCEPTS AND CASES
THOMSON
2005
BOOK
| Category |
STRATEGIC MANAGEMENT
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| Abstract |
FOR UNDERGRADUATE COURSES IN STRATEGIC MANAGEMENT, STRATEGY, AND BUSINESS POLICY. THE TENTH EDITION OF STRATEGIC MANAGEMENT IS A CURRENT, WELL-WRITTEN STRATEGIC MANAGEMENT TEXTBOOK WITH THE MOST UP-TO-DATE COMPILATION OF CASES AVAILABLE. DESIGNED IN FUNCTIONAL FOUR-COLOR, IT OFFERS A POPULAR PRACTITIONER-ORIENTED PERSPECTIVE, FOCUSES ON SKILL-BUILDING IN ALL MAJOR AREAS OF STRATEGY FORMATION, IMPLEMENTATION, AND EVALUATION, AND WEAVES THREE VERY CONTEMPORARY THEMES THROUGHOUT EACH CHAPTER GLOBALIZATION, THE NATURAL ENVIRONMENT, AND E-COMMERCE. 46 EXPERIENTIAL EXERCISES, AND 43 CASES ARE INCLUDED.
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| ISBN |
0131276751
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| Author(s) |
THOMSON
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| Credits |
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| Edition |
10TH ED.
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| Year |
2005
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| Publisher |
PEARSON , PRENTICE HALL
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
432 P., 30CM
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