|
| Category |
MARKETING
|
|
| Abstract |
FOUNDATION MARKETING IS AN ESSENTIAL TEXT FOR ENYONE SEEKING A NON- NONSENSE INTRODUCTION TO MARKETING. CLEAR AND EASY TO USE, IT OFFERS PRACTICAL EXAMPLES TO HIGHLIGHT THE BASICS OF MARKETING , INCLUDING ITS STRATEGIC AND INTERNATIONAL DIMENSIONS.
|
| ISBN |
0273655329
|
| Author(s) |
HILL, ELIZABETH, 1960-
,
O’SULLIVAN, TERRY, 1957-
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2004
|
| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
|
| Type |
BOOK
|
| Keywords |
FOUNDATION MARKETING
|
| Language |
English |
| Collation |
465 P., 25 CM.
|
|
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