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THE SILK ROAD TO INTERNATIONAL MARKETING : PROFIT AND PASSION IN GLOBAL BUSINESS
TIM AMBLER
,
CHRIS STYLES
2000
BOOK
Category |
INTERNATIONAL MARKETING
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Abstract |
THE SILK ROAD TO INTERNATIONAL MARKETING PRESENTS A NEW MODEL FOR INTERNATIONAL MARKETING THAT ENCOMPASSES EVERY ASPECT OF SUCCESSFUL INTERNATIONAL MARKETING. RELEVANT TO SMALL BUSINESSES AND GLOBAL ORGANIZATIONS ALIKE, THIS BOOK COVERS PLANNING, DECISION MAKING AND IMPLEMENTATION.
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ISBN |
0273642030
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Author(s) |
TIM AMBLER
,
CHRIS STYLES
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Credits |
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Edition |
1ST ED.
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Year |
2000
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Publisher |
PRENTICE HALL & FINANCIAL TIMES
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Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
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Language |
English |
Collation |
223 P., 20CM.
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