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Category |
MARKETING RESEARCH
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Abstract |
ESSENTIALS OF MARKETING RESEARCH OFFERS A CONCISE INTRODUCTION TO ALL THE MAJOR CONCEPTS WITHIN MARKETING RESEARCH AS WELL AS DISCUSSING NEW DEVELOPMEMTS WITHIN THE FIELD. THOROUGLY REVISED AND UPDATED , THIS NEW SECOND EDITION RETAINS ITS FOCUS UPON THE TRADITIONAL APPROACH TO MARKETING RESEARCH WHILST OFFERING GOOD COVERAGE OF QUALITATIVE TECHNIQUES AND MARKETING DECISION SUSTEMS.
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ISBN |
0273642006
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Author(s) |
TONY PROCTOR
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Credits |
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Edition |
2ND ED.
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Year |
2000
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Publisher |
PRENTICE HALL, FINANCIAL TIMES
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Type |
BOOK
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Keywords |
MARKETING RESEARCH
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Language |
English |
Collation |
470 P. , 30 CM.
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