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| Category |
STRATEGIC MANAGEMENT
MARKETING
MANAGEMENT
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|
| Abstract |
THIS IS A MAJOR OF MICHAEL BAKER'S HIGHLY SUCCESSFUL MARKETING STRATEGY AND MANAGEMENT WHICH HAS BEEN EXTENSIVELY USED IN MAJOR BUSINESS SCHOOLS AND ON EXECUTIVE DEVELOPMENT PROGRAMMES IN EUROPE, SOUTH EAST ASIA AND AUSTRALIA. DESIGNED AS A STAND - ALONE TEXT FOR ADVANCED COURSES IN MARKETING AT BOTH UNDERGRADUATE AND MBA LEVEL , THE STRENGHT OF THIS TEXT IS THAT IT SHOWS HAS STRATEGIC APPROACH TO MARKETING TO MARKETING CAN BE IMPLEMENTED THROUGH MANAGEMENT OF THE MARKETING FUCTION.
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| ISBN |
0333748565
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| Author(s) |
BAKER, MICHAEL J., 1935-
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| Credits |
|
| Edition |
3RD ED.
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| Year |
2000
|
| Publisher |
PALGRAVE MACMILLAN
|
| Type |
BOOK
|
| Keywords |
MARKETING STRATEGY , MANAGEMENT
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| Language |
English |
| Collation |
542 P., 25 CM.
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