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MARKETING MANAGEMENT: A RELATIONSHIP MARKETING PERSPECTIVE

CRANFIELD SCHOOL OF MANAGEMENT

2000

BOOK

Category	MARKETING
Abstract	MARKETING MANAGEMENT: A RELATIONSHIP MARKETING PERSPECTIVE INTRODUCES THE READER TO THE PRINCIPLES OF MARKETING MANAGEMENT WITH THE CONCEPTS OF RELATIONSHIP MARKETING INTEGRATED THROUGHOUT.
ISBN	0333777506
Author(s)	CRANFIELD SCHOOL OF MANAGEMENT
Credits
Edition	1ST ED.
Year	2000
Publisher	PALGRAVE
Type	BOOK
Keywords	MARKETING
Language	English
Collation	295 P.,, 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	I	3	No	Available
1	Nicosia	C	3	No	Available

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