|
Category |
ELECTRONIC MARKETING
|
Abstract |
THIS DEVELOPMENT HAS MEANR IMPORTANT NEW STEPS IN DECISION MAKING FOR MARKETERS , WHO NOW HAVE TO SHOOSE THE CHANNELS WHICH ARE MOST APPROPRIATE FOR CERTAIN TASKS AND HOW TO SHOOSE THE CHANNELS WHICH ARE MOST APPROPRIATE FIR TASKS AND HOW THEY SHOULD BE INTEGRATED TO MAXIMIZE CUSTOMER VALUE.
|
ISBN |
0750653876
|
Author(s) |
MCDONALD, MALCOLM
,
WILSON, HUGH, 1962-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2002
|
Publisher |
BUTTERWORTH HEINEMANN
|
Type |
BOOK
|
Keywords |
ELECTRONIC MARKETING
|
Language |
English |
Collation |
230 P., 25 CM.
|
|