|
| Category |
MARKETING
|
|
| Abstract |
THE TENTH EDITION OF MARKETING : AN INTRODUCTION MAKES THE ROAD TO LEARNING AND TEACHING MARKETING MORE EFFECTIVE, EASIER AND MORE ENJOYABLE THAN EVER. ITS STREAMLINED APPROACH STRIKES A CAREFUL BALANCE BETWEEN DEPTH OF COVERAGE AND EASE OF LEARNING. THE TENTH EDITION'S BRAND NEW LEARNING DESIGN-WITH INTEGRATIVE ROAD MAP FEATURES AT THE START AND END OF SUCH CHAPTER AND INSIGHTFUL AUTHOR COMMENTS THROUGHOUT-ENHANCES UNDERSTANDING. AND WHEN COMBINED WITH MYMARKETINGLAB, THE ONLINE HOMEWORK AND PERSONALIZED STUDY TOOL, THIS BOOK ENSURES THAT STUDENTS WILL COME TO CLASS WELL PREPARED AND LEAVE CLASS WITH A RICHER UNDERSTANDING OF BASIC MARKETING CONCEPTS, STRATEGIES AND PRACTICES.
|
| ISBN |
9780136102434
|
| Author(s) |
KOTLER, PHILIP
,
ARMSTRONG, GARY (GARY M.)
|
| Credits |
|
| Edition |
10TH ED.
|
| Year |
2011
|
| Publisher |
PEARSON/PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
541 P., 30 CM.
|
|
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