THIS GRAOUNDBREAKING BOOK PROVIDES AN ESSENTIAL SET OF READINGS AND CASE STUDIES THAT WILL FACILITATE A MUCH-NEEDED FUNDAMENTAL RETHINKING ABOUT DREIVERS OF SUCCESSFUL AS WELL AS UNSUCCESSFUL FIRM CONDUCT IN THESE MARKETS , AND ABOUT THE ROLE OF SOPHISTICATED BUT USSALLY POORLY-SERVING WESTERN THEORIES AND IDEAS REGARDING COMPETITION AND COMPETITIVE TRAPS AND SUCCESSES.