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| Category |
INTERNATIONAL MARKETING
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|
| Abstract |
CREATED SPECIFICALLY FOR UNDERGRADUATE STUDENTS, THIS CONCISE TEXT COVERS THE ESSENTIAL CONCEPTS OF GLOBAL MARKETING WITH THE AID OF EXTENSIVE REAL- LIFE EXAMPLES AND CASES. GLOBAL MARKETING OFFERS BALANCED COVERAGE OF DEVELOPED COVERAGE OF DEVELOPED AND DAND DEVELOPING MARKETS, INCLUDING INSIGHTS INTO THE OFTEN- OVERLOOKED MARKETS OF AFRICA., LATIN AMERICA, AND THE MIDDLE EAST. WRITTEN IN THE STUDENTS IN MIND, THE SECOND EDITION FEATURES COMPREHENSIVE COVERAGE OF CURRENT TOPICS BASED ON THE AUTHOR'S EXTENSIVE RESEARCH AND CONSULTING EXPERIENCE.
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| ISBN |
9780618659531
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| Author(s) |
GILLESPIE, KATE
,
JEAN - PIERRE JEANNET
,
HENNESSEY, HUBERT D.
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| Credits |
|
| Edition |
2ND ED.
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| Year |
2007
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| Publisher |
HOUGHTON MIFFLIN COMPANY
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| Type |
BOOK
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| Keywords |
GLOBAL MARKETING
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| Language |
English |
| Collation |
619 P., 27 CM.
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