|
Category |
CONSUMER BEHAVIOR
|
Abstract |
WRITTEN IN AN ACCESSIBLE, LIVELY STYLE AND ILLUSTRATED WITH CONTEMPORARY EXAMPLES FROM A VARIETY OF INDUSTRIES AND COMPANIES, THIS BOOK WILL TAKE YOU THROUGH THE KEY CONCEPTS AND THEORIES OF CONSUMER BEHAVIOR, ENSURING YOU GAIN A THOROUGH UNDERSTANDING OF THE TOPIC.
|
ISBN |
9781844801381
|
Author(s) |
WRIGHT, RAY
|
Credits |
|
Edition |
1ST ED.
|
Year |
2006
|
Publisher |
THOMSON
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
512 P., 20 CM.
|
|