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| Category |
MARKETING
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| Abstract |
THE COURSEBOOKS ARE THE ONLY STUDY GUIDE REVIEWED AND APPROVED BY CIM (THE CHARTERED INSTITUTE OF MARKETING)..EACH BOOK IS CRAMMED WITH A RANGE OF LEARNING OBJECTIVES , CASES, QUESTIONS, ACTIVITIES, DEFINITIONS , STUDY TIPS AND SUMMARIES TO SUPPORT AND TEST YOU UNDERSTANDING OF THEORY.
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| ISBN |
9781856177177
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| Author(s) |
ANDREW SHERRATT
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| Credits |
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| Edition |
1ST ED.
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| Year |
2009
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| Publisher |
BUTERWORTH HEINEMANN
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| Type |
BOOK
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| Keywords |
MANAGING MARKETING
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| Language |
English |
| Collation |
269 P., 25 CM.
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25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy