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CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR

MACLARAN, PAULINE , PARSONS, ELIZABETH

2009

BOOK

Category	CONSUMER BEHAVIOR
Abstract	AN EXCITING NEW BOOK THAT COVERS ALL THE LATEST BUZZWORDS WITHIN MARKETING AND CONSUMER BEHAVIOR: BUILDING BRAND CULTURES; GENDER; ETHICS; SUSTAINABLE MARKETING; THE GREEN AND THE GLOBAL CONSUMER AMONG MANY MORE. IMPORTANTLY, CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR MAKES CLEAR LINKS BETWEEN THEORY AND PRACTICE IN MARKETING. IT ALSO LOCATES THE RECENT DEVELOPMENT OF BOTH MARKETING IDEAS AND APPLICATIONS WITHIN THE WIDER GLOBAL, SOCIAL AND ECONOMIC CONTEXTS. WRITTEN BY A TEAM OF EXPERTS IN THE FIELD, THIS TITLE FILLS A GAP IN A GROWING MARKET INTERESTED IN THESE CONTEMPORARY ISSUES. IT PROVIDES A COMPLETE OFF-THE-SHELF TEACHING PACKAGE FOR MASTERS, MBA AND ADVANCED UNDERGRADUATE MODULES IN MARKETING AND CONSUMER BEHAVIOR AND A USEFUL RESOURCE FOR DISSERTATION STUDY AT BOTH UNDERGRADUATE AND POSTGRADUATE LEVELS.
ISBN	9780750687393
Author(s)	MACLARAN, PAULINE , PARSONS, ELIZABETH
Credits
Edition	1ST ED.
Year	2009
Publisher	ROUTLEDGE
Type	BOOK
Keywords	CONTEMPORARY ISSUES IN MARKETING CONSUMER BEHAVIOUR
Language	English
Collation	xi, 279 P., 25 CM.

Availability and Location Reserve

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	Q	6	Yes	Available
1	Limassol	C	10	No	Available

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