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E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY, IMPLEMENTATION AND PRACTICE.
CHAFFEY, DAVE, 1963-
2002
BOOK
Category |
E- COMMERCE
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Abstract |
THIS MAJOR NEW TEXTBOOK DETAILS HOW MANAGERS AND STUDENTS CAN APPLY NEW INFORMATION AND COMMUNICATIONS TECHNOLOGIES TO ENHANCE THE PERFORMANCE OF THEIR ORGANIZATIONS. IT TAKES AN INTEGRATIVE APPROACH DRAWING ON NEW AND EXISTING PERSPECTIVES AND MODELS FROM MANY DISCIPLINES INCLUDING INFORMATION SYSTEMS, STRATEGY, MARKETING, OPERATIONS AND HUMAN RESOURCES MANAGEMENT.
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ISBN |
9780273651889
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Author(s) |
CHAFFEY, DAVE, 1963-
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Credits |
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Edition |
1ST ED.
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Year |
2002
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Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
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Keywords |
E - COMMERCE
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Language |
English |
Collation |
547 P., 18 CM.
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