|
| Category |
MARKETING
|
|
| Abstract |
MARKETING IS A NEW MOTIVATIONAL TEXTBOOK PACKED WITH LEARNING FEATURES , COMBINING AUTHORITY WITH A LIVELY AND ENGAGING WRITING STYLE; AND A DISERVE RANGE OF RESOURCES, AVAILABLE ON THE BOOK'S ONLINE RESOURCE CENTRE. IT TEACHES MARKETIG IN A MORE CREATIVE AND VISUAL WAY.
|
| ISBN |
019806330X
|
| Author(s) |
FILL, CHRIS
,
KELLY PAGE
,
PAUL BAINES
|
| Credits |
|
| Edition |
2ND IMPR.
|
| Year |
2010
|
| Publisher |
OXFORD UNIVERSITY PRESS
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
858 P., 30 CM.
|
|
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