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| Category |
RESEARCH METHODS
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| Abstract |
BUSINESS RESEARCH METHODS REFLECTS THE ASTONISHING CHANGES IN INFORMATION TECHNOLOGY THAT HAVE TAKEN PLACE SINCE THE PREVIOUS EDITION. WHILE THIS EDITION CONTINUES TO FOCUS ON THE TIME - HONORED , TRADITIONAL MARKETING RESEARCH METHODS , THE ADDITION OF EXTENSIVE COVERAGE OF INTERNET RESEARCH IS A MAJOR CHANGE IN THIS EDITION. INTERNET ISSUES ARE CAREFULLY PLACED THROUGHOUT THE TEXT TO COMBINE BASIC MARKETING RESEARCH CONCEPTS WITH THE EMERGING INTERNET POWER TO CONDUCT EFFECTIVE MARKETING RESEARCH.
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| ISBN |
0030350840
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| Author(s) |
ZIKMUND, WILLIAM G.
,
ZIKMUND
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| Credits |
|
| Edition |
7TH ED.
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| Year |
2003
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| Publisher |
THOMSON
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| Type |
BOOK
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| Keywords |
RESEARCH METHODS
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| Language |
English |
| Collation |
748 P., 25 CM.
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