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Category |
STRATEGIC MANAGEMENT
BUSINESS
|
Abstract |
STRATEGY MANAGEMENT IS A SET OF MANAGERIAL DECISION AND ACTIONS THAT DETERMINES THE LONG-RUN PERFORMANCE OF A CORPORATION/ IT INCLUDES ENVIROMENTAL SCANNING , STRATEGY FORMULATION , STRATEGGY IMPLEMENTATION AND EVALUATION AND CONTROL.
|
ISBN |
9780137029150
|
Author(s) |
WHEELEN, THOMAS L.
,
HUNGER, J. DAVID, 1941-
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Credits |
|
Edition |
12TH ED.
|
Year |
2010
|
Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
STRATEGY MANAGEMENT , BUSINESS POLICY
|
Language |
English |
Collation |
979 P., 30 CM.
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|