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| Category |
BUSINESS RESEARCH METHODS
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| Abstract |
BUSINESS STUDENTS OFTEN STRUGGLE WITH STARTING A RESEARCH PROJECT BECAUSE THEY DO NOT KNOW HOW THINGS LIKE QUESTIONNAIRES AND STATISTICAL ANALYSES EVENTUALLY PRODUCE RESULTS, OR HOW TO USE SURVEY FINDINGS TO DEVELOP MEANINGFUL CONCLUSIONS. BUT EXPERIENCED RESEARCHERS HAVE THE BENEFIT OF PRIOR KNOWLEDGE OF THE RESEARCH ISSUES AS WELL AS THE STATISTICAL TOOLS AVAILABLE TO DO THE JOB. THIS CHAPTER TRIES TO ANSWER THE QUESTION, "WHERE DO I START?" WE BEGIN WITH AN OVERVIEW OF THE BASIC BUSINESS RESEARCH PROCESS.
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| ISBN |
0757513735
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| Author(s) |
ALEXAKIS, GEORGE
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| Credits |
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| Edition |
1ST ED.
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| Year |
2005
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| Publisher |
KENDALL/ HUNT
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| Type |
BOOK
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| Keywords |
BUSINESS RESEARCH METHODS.
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| Language |
English |
| Collation |
202 P., 25 CM.
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