|
| Category |
PUBLIC RELATIONS
|
| Abstract |
THE BOOK IS DIVIDED INTO FOUR SECTIONS: SOLVING PUBLIC RELATIONS PROBLEMS, REACHING MAJOR AUDIENCES, EMERGENCY PUBLIC RELATIONS AND INTEGRATED MARKETING COMMUNICATIONS.
|
| ISBN |
9780495050288
|
| Author(s) |
HAYES, DARRELL C.
,
HENDRIX, JERRY A.
|
| Credits |
|
| Edition |
7TH ED.
|
| Year |
2007
|
| Publisher |
THOMSON
|
| Type |
BOOK
|
| Keywords |
PUBLIC RELATIONS
|
| Language |
English |
| Collation |
449 P., 25 CM.
|
|