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COLLECTION
The Collection Includes
Library Overview
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Limassol
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Limassol
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THE FUNDAMENTALS OF CORPORATE COMMUNICATIONS
RICHARD R. DOLPHIN
2000
BOOK
Category
COMMUNICATION IN MARKETING
Abstract
RHE BOOK DEMOSTRATES HOW CORPORATE COMMUNICATIONS AFFECTS TODAY'S MARKETING MIX AND EXPLAINS HOW IT CAN SUPPORT WIDER MARKETING OBJECTIVES.
ISBN
978075064186X
Author(s)
RICHARD R. DOLPHIN
Credits
Edition
1ST ED.
Year
2000
Publisher
BUTTERWORTH AND HEINEMANN
Type
BOOK
Keywords
MARKETING COMMUNICATIONS
Language
English
Collation
221 P., 20 CM.
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D
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Limassol
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