THE BUSINESS CULTURE IN GERMANY ; PORTRAIT OF A POWER HOUSE PRESENTS A FASCINATING PICTURE IN THE MID-1990S. ATTEMPTS ARE STILL BEING MADE TO INTRODUCE INTO EASTERN GERMANY THE BELIEFS , ATTITUDES AND CORE VALUES OF THE BUSINESS CULTURE WHICH HAVE BEEN RESPONSIBLE FOR SO MUCH SUCCESS AND PROSPECTIRITY IN THE WEST - BUT HAVE FOR MANY YEARS BEEN REJECTED BY THE EAST.