|
Category |
TOURISM MANAGEMENT
|
Abstract |
THIS TEXT PROVIDES AN INTRODUCTION TO THE GENERAL THEORY OF MARKETING AND ITS APPLICATION IN THE VARIOUS SECTORS OF THE TRAVEL AND TOURISM INDUSTRY.
|
ISBN |
9780582277485
|
Author(s) |
CHRIS ROBINSON
,
HOLLOWAY, J. CHRISTOPHER
|
Credits |
|
Edition |
3RD ED.
|
Year |
1995
|
Publisher |
LONGMAN GROUP LTD
|
Type |
BOOK
|
Keywords |
TOURISM
|
Language |
English |
Collation |
286 P., 18 CM.
|
|