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| Category |
MARKETING
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|
| Abstract |
HANDS - ON GUIDE PROVIDES A COMPLETE STEP- BY - STEP BLUEPRINT FOR CREATING AND IMPLEMENTING SUCCESSFUL MARKETING PLANS IN ANY BUSINESS . PAPER DLC : MARKETING - PLANNING .
WORKSHEETS , SAMPLES , CHARTS , AND CHCKLISTS TO HELP YOU:
- CREATE A PLAN THAT WORKS
- IMPLEMENT IT SUCCESSFULLY
- INTEGRATE STRATEGY AND RESOURCES
- FOCUS ON YOUR CUSTOMERS
- OVERTAKE YOUR COMPETITION
|
| ISBN |
9780132420414
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| Author(s) |
JAMES W. TAYLOR
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| Credits |
|
| Edition |
1ST ED.
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| Year |
1997
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| Publisher |
PRENTICE-HALL INC
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| Type |
BOOK
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| Keywords |
MARKETING RESEARCH
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| Language |
English |
| Collation |
364 P., 30 CM.
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