|
LEHMANN AND WINER'S ANALYSIS FOR MARKETING PLANNING
LEHMAN, WINER
2005
BOOK
| Category |
MARKETING
|
|
| Abstract |
ANALYSIS FOR MARKETING PLANNING HAS EARNED BRAND - NAME STATUS AS A UNIQUE TEXT IN ITS MARKET. WITH A SIX- PART FRAMEWORK , THE AUTHORS FOCUS ON THE ANALYSIS NEEDED TO CREATE A SUCCESSFUL MARKETING PLAN. LAUDED AS A HANDS - ON RESOURCE , THE TEXT SHOWS STUDENTS HOW TO MAKE DECISIONS BASED ON SOUND RESEARCH.
|
| ISBN |
0072865962
|
| Author(s) |
LEHMAN, WINER
|
| Credits |
|
| Edition |
6TH ED.
|
| Year |
2005
|
| Publisher |
MCGRAW-HILL
|
| Type |
BOOK
|
| Keywords |
PLANNING
|
| Language |
English |
| Collation |
256 P., 25 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy