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DIGITAL MARKETING: STRATEGIES FOR ONLINE SUCCESS

GODFREY PARKIN

2009

BOOK
Category

MARKETING

ELECTRONIC MARKETING

Abstract THE FORCE OF THE INTERNET AND THE POWER OF ONLINE CONSUMERS HAVE DRAMATICALLY ALTERED THE FACE OF TODAY'S BUSINESS WORLD. UNDERSTANDING AND USING THIS RESOURCE TO ITS BEST ADVANTAGE IS ESSENTIAL TO THE SUCCESS OF EVERY BUSINESS. "DIGITAL MARKETING: STRATEGIES FOR ONLINE SUCCESS" CLARIFIES THE COMPLEX SUBJECT OF ECOMMERCE, PRESENTING A SIMPLE 8-STEP STRATEGY FOR SUCCESS IN INTERNET MARKETING. THIS BOOK IS ESSENTIAL FOR ANYONE SEEKING SUCCESS IN A BUSINESS ENVIRONMENT ALTERED BY THE DIGITAL REVOLUTION. GODFREY PARKIN PRESENTS FASCINATING FACTS ABOUT BOTH THE HISTORY AND POTENTIAL OF THE INTERNET, AS WELL AS PROVIDING CLEAR AND PRACTICAL ADVICE ON HOW TO MAKE THE MOST OF IT. KEY STRATEGIES ARE OUTLINED ON EVERY ASPECT OF ECOMMERCE INCLUDING A STEP-BY-STEP GUIDE TO DEVELOPING A LOW-RISK BUSINESS STRATEGY; THE PRINCIPLES OF DESIGNING A WEBSITE THAT WORKS AS A SUCCESSFUL BUSINESS TOOL; GUIDELINES ON MAXIMISING EFFECTIVENESS OF SEARCH ENGINES, EMAIL MARKETING AND ONLINE ADVERTISING, AS WELL AS ADVICE ON USING WEB 2.0 AND SOCIAL MEDIA IN ORDER TO EXPAND BRAND AWARENESS AND INCREASE SALES. THIS BOOK IS INDISPENSABLE TO ANYONE WHO WISHES HIS OR HER COMPANY TO REMAIN RELEVANT IN TODAY'S DIGITAL ENVIRONMENT.
ISBN 9781847734877
Author(s) GODFREY PARKIN
Credits
Edition 1ST ED.
Year 2009
Publisher NEW HOLLAND
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 272 P., 8 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No Available
1 Nicosia D 4 No Available
2 Nicosia D 4 No Available
2 Limassol J 6 No Available