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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH

2005

BOOK
Category

ADVERTISING

Abstract THIS VERY COMPREHENSIVE AND CURRENT TEXT SHOW STUDENTS HOW REAL ORGANIZATIONS, SUCH AS LAST LAS VEGAS CONVENTION AND VICTORS AUTHORITY , NIKE SAN DIEGO PADRES , AND APPLE COORDINATE THE VARIOUS ELEMENTS OF THE PROMOTIONAL MIX WITH OTHER MARKETINF ACTIVITIES.
ISBN 0073101265
Author(s) GEORGE E. BELCH , MICHAEL A. BELCH
Credits
Edition 7TH ED.
Year 2005
Publisher MCGRAW-HILL
Type BOOK
Keywords ADVERTISING
Language English
Collation 820 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia G 4 No Available
2 Nicosia G 4 No Available
1 Limassol H 5 No Available
4 Nicosia G 4 No Available
3 Nicosia G 4 No Available

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