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| Category |
MARKETING RESEARCH
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|
| Abstract |
PRESENTS MARKETING RESEARCH THROUGH THE EYES OF A MANGER USING AND PURCHASING RESEARCH INFORMATION , WHILE MAINTANINT SOLID, COMPETITIVE COVERAGE OF QUANTITATIVE METHODS . EXTENSIVE UPDATES AND REVISIONS ENHASE ITS TRADITIONAL HIGH QUALITY AND ENJOYABLE STYLE. USER OF THE RESEARCH FOSUC TO THE TEXT , PRESENT MARKETING RESEARCH THROUGH THE EYES OF A MANAGER USING AND PERHAPS PURCHASING MARKETING RESEARCH INFORMATION.
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| ISBN |
0471455199
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| Author(s) |
GATES, ROGER H., 1942-
,
MCDANIEL, CARL, JR., 1941-
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| Credits |
|
| Edition |
6TH ED.
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| Year |
2005
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| Publisher |
Wiley
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| Type |
BOOK
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| Keywords |
MARKETING RESEARCH
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| Language |
English |
| Collation |
617 P., 30 CM.
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