|
Category |
MARKETING RESEARCH
|
Abstract |
MARKETING RESEARCH IS WRITTEN TO INTRODUCE READERS TO THE INTERESTING AND CHALLENGING WORLD OF READERS TO THE INTERESTING AND CHALLENGING WORLD OF RESEARCH - SUPPORTED MARKETING DECISIONS.
|
ISBN |
0072837861
|
Author(s) |
COOPER, DONALD R.
,
SCHINDLER, PAMELA S.
|
Credits |
|
Edition |
1ST ED.
|
Year |
2006
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
790 P., 30 CM.
|
|