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THE MARKETING PLAN HANDBOOK

MARIAN BURK WOOD

2008

BOOK

Category	MARKETING PLANNING
Abstract	THE MARKETING PLAN HANDBOOK FILLS THIS GAB WITH CONCISE STEP - BY- STEP COVERAGE OF THE STRUCTURED PROCESS FOR FORMULATING A CREATIVE AND ACTIONABLE MARKETING PLAN, INCLUDING PREPARATIONS FOR MEASURING MARKETING PERFORMANCE AND CONTROLLING IMPLEMENTATION.
ISBN	9780132237550
Author(s)	MARIAN BURK WOOD
Credits
Edition	3RD ED.
Year	2008
Publisher	PEARSON - PRENTICE HALL
Type	BOOK
Keywords	MARKETING, PLANNING
Language	English
Collation	190 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	L	2	No	Available

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