|
Category |
MARKETING
PLANNING
|
Abstract |
STRATEGIC MARKETING : PLANNING AND CONTROL COVERS CON TEMPORARY ISSUES BY EXPLORING CURRENT DECELOPMENTS IN MARKETRING THEORY AND PRACTICE INCLUDING THE CONCEPT OF A MARKET - LED ORIENTATION AND A RESOURCE / ASSET - BASED APPROACH TO INTERNAL ANALYSIS AND PLANING.
|
ISBN |
0750652365
|
Author(s) |
ASHFORD, RUTH
,
DRUMMOND, GRAEME
,
ENSOR, JOHN
|
Credits |
|
Edition |
2ND ED.
|
Year |
2003
|
Publisher |
ELSEVIER
|
Type |
BOOK
|
Keywords |
MARKETING, PLANNING
|
Language |
English |
Collation |
306 P., 25 CM.
|
|