THE ROLE OF TECHNOLOGY AND INNOVATION IN ENHANCING THE COMPETITIVENESS OF COMPANIES AND INDUSTRIES IN DOMESTIC AND INTERNATIONAL MARKET IS OF VITAL CONCERN TO BOTH ECONOMISTS AND MANAGERS. THIS FULLY-UPDATED THIRD EDITION OF A WELL-ESTABLISHED TEXT TAKES ACCOUNT OF THE NUMEROUS NEW APPROACHES AND IDEAS IN THE FIELD OF TECHNOLOGICAL CHANGE, AND HOW THESE IDEAS AFFECT THE BEHAVIOR AND PERFORMANCE OF BUSINESSES.