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BASIC MARKETING RESEARCH

GILBERT A. CHURCHILL , TOM J. BROWN

2007

BOOK

Category	MARKETING RESEARCH
Abstract	BASIC MARKETING RESEARCH PROVIDES AN INTRODUCTORY LOOK AT MARKETING RESEARCH FOR UNDERGRADUATE STUDENTS , MANAGERIALLY ORIENTED GRADUATE STUDENTS , OR ANYONE WHO WANTS AN APPRECIATION OF THE MARKETING- RESEARCH PROCESS.
ISBN	0324361025
Author(s)	GILBERT A. CHURCHILL , TOM J. BROWN
Credits
Edition	6TH ED.
Year	2007
Publisher	THOMSON SOUTH-WESTERN
Type	BOOK
Keywords	MARKETING RESEARCH
Language	English
Collation	593 P., 30 CM.

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