Search again

Back to search results
image

BRANDING IN ACTION : CASES AND STRATEGIES FOR PROFITABLE BRAND MANAGEMENT

GRAHAM HANKINSON , PHILIPPA COWKING

1993

BOOK
Category

MARKETING

Abstract THIS USER-FRIENDLY BOOK UNDERLINES THE IMPORTANCE OF BRANDS AND BRANDING IN BUSINESS STRATEGY FORMULATION"
ISBN 9780077078128
Author(s) GRAHAM HANKINSON , PHILIPPA COWKING
Credits
Edition 1ST ED.
Year 1993
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 226 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No Available

GET IN TOUCH

Nicosia Campus

 address 25 Zannettos Str., Ayios Andreas, 1100 Nicosia

phone +357 22778475

email info@cim.ac.cy

GET IN TOUCH

Limassol Campus

 address 7 Stelios Kyriakides Str, 3080 Limassol

phone +357 25343556

email limassol@cim.ac.cy
CIM-Cyprus Business School 2025. All rights reserved © Copyrights  |  Disclaimer | Terms & Condintions | Privacy Policy 
Designed By:  LightBlack