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BUSINESS MARKETING: CONNECTING STRATEGY , RELATIONSHIPS AND LEARNING

TANNER, JOHN F. , DWYER, F. ROBERT

2002

BOOK
Category

MARKETING

Abstract THIS TEXT IS TARGETED AT THE UNDERGRADUATE BUSINESS MARKETING COURSE. IT INTRODUCES THE CONCEPTS OF MARKETING TO BUSINESSES AND STRESSES THE IMPORTANCE OF BUILDING RELATIONSHIPS WITH CUSTOMERS.
ISBN 0072410639
Author(s) TANNER, JOHN F. , DWYER, F. ROBERT
Credits
Edition 2ND ED.
Year 2002
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 705 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No Available
1 Nicosia C 5 No Available
2 Nicosia C 5 No Available

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