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Category |
BUSINESS RESEARCH METHODS
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Abstract |
RESEARCH METHODS FOR BUSINESS STUDENTS HAS BEEN FULLY REVISED FOR THIS SEVENTH EDITION AND CONTINUES TO BE THE MARKET-LEADING TEXTBOOK IN ITS FIELD, GUIDING HUNDREDS OF THOUSANDS OF STUDENT RESEARCHERS TO SUCCESS IN THEIR RESEARCH METHODS MODULES, RESEARCH PROPOSALS, PROJECTS AND DISSERTATIONS.
SO, IF YOU'RE THINKING . . .
'HOW DO I CHOOSE MY TOPIC?'
'I'M CONFUSED BY ALL THESE DIFFERENT PHILOSOPHIES'
'I NEED TO COLLECT MY DATA; WHAT DO I DO FIRST?'
‘WHEN AND WHAT DO I NEED TO WRITE?
. . . THEN, OPEN THIS BOOK TO DISCOVER:
• REGULAR CHECKLISTS AND ‘PROGRESSING YOUR RESEARCH PROJECT’ SECTIONS TO GIVE YOU STEP-BY-STEP PRACTICAL GUIDANCE ON THE PROCESS
• A GLOSSARY OF CLEAR DEFINITIONS FOR 600 RESEARCH TERMS
• CASES AND EXAMPLES OF STUDENTS’ AND ACADEMICS’ RESEARCH AND TOPICAL NEWS ARTICLES ILLUSTRATING RESEARCH IN PRACTICE
• DETAILED CHAPTERS ON CHOOSING YOUR TOPIC, REVIEWING THE LITERATURE, UNDERSTANDING PHILOSOPHIES, RESEARCH DESIGN, ACCESS AND ETHICS, SECONDARY DATA, DATA COLLECTION AND ANALYSIS, AND WRITING ABOUT AND PRESENTING YOUR RESEARCH
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ISBN |
9781292016627
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Author(s) |
LEWIS, PHILIP, 1945-
,
SAUNDERS, M. N. K.
,
THORNHILL, ADRIAN
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Credits |
|
Edition |
7TH ED.
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Year |
2016
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Publisher |
PEARSON
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Type |
BOOK
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Keywords |
BUSINESS RESEARCH METHODS
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Language |
English |
Collation |
741 P., 27 CM.
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