|
| Category |
MARKETING
|
|
| Abstract |
THIS TEXT EVERYTHING YOU NEED TO PROVIDE STUDENTS WITH A SOLID FOUNDATION IN MARKETING. SUCCINCT BUT COMPLETE CHAPTERS, TOGETHER WITH 41 CASES , ENCOURAGE STUDENTS TO GO BEYOND TRADITIONAL MARKETING PRINCIPLES AND FOCUS ON THE ROLE OF MARKETINGIN CROSS- FUNCTIONAL BUSINESS AND ORGANIZATION STRATEGIES.
|
| ISBN |
0072552174
|
| Author(s) |
PETER, J. PAUL
,
DONNELLY, JAMES H.
|
| Credits |
|
| Edition |
7TH ED.
|
| Year |
2004
|
| Publisher |
McGRAW-HILL IRWIN
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
876 P., 25 CM.
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