|
Category |
MARKETING
|
Abstract |
MARKETING MANAGEMENT : KNOWLEDGE AND SKILLS, PROVIDES AN OVERVIEW OF CRITICAL ISSUES IN MARKETING MANAGEMENT , HELPING STUDENTS TO DEVELOP THE SKILLS NECESSARY TO CREATE AND SUSTAIN SUCCESSFUL MARKETING STRATEGIES.
|
ISBN |
9780073137636
|
Author(s) |
PETER, J. PAUL
,
DONNELLY, JAMES H.
|
Credits |
|
Edition |
8TH ED.
|
Year |
2007
|
Publisher |
MCGRAW-HILL BOOK COMPANY
|
Type |
BOOK
|
Keywords |
MARKETING MANAGEMENT
|
Language |
English |
Collation |
813 P., 25 CM.
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|