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MARKETING MANAGEMENT : A STRATEGIC DECISION- MAKING APPROACH

JEAN - CLAUDE LARRECHE , BOYD, HARPER W. , WALKER, ORVILLE C.

2005

BOOK
Category

MARKETING

Abstract MARKETING MANAGEMENT CONCENTRATION ON STRATEGIC DECISION MAKING SETS THIS BOOK APART FROM OTHER TEXTS.
ISBN 9780072863706
Author(s) JEAN - CLAUDE LARRECHE , BOYD, HARPER W. , WALKER, ORVILLE C.
Credits
Edition 5TH ED.
Year 2005
Publisher MCGRAW-HILL BOOK COMPANY
Type BOOK
Keywords MARKETING
Language English
Collation 520 P., 25 CM.

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