|
Category |
MARKETING
|
Abstract |
MARKETING STARTS WITH A BASIC CONCEPTS FROM CLASSICAL MARKETING PERSPECTIVE AND CONTRASTS THESE NWITH NEWER VIEWS FROM THE RELATIONAL AND SERVISE - BASED SCHOOLS OF MARKETING, HEMPLING YOU DEVELOP YOUR KNOWLEDGE AND UNDERSTANDING OF MARKETING.
|
ISBN |
9780199579617
|
Author(s) |
FILL, CHRIS
,
KELLY PAGE
,
PAUL BAINES
|
Credits |
|
Edition |
2ND ED.
|
Year |
2011
|
Publisher |
OXFORD UNVERSITY PRESS
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
756 P., 30 CM.
|
|