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| Category |
ENTREPRENEURSHIP
|
|
| Abstract |
DEVELOPED FOR COURSES AT BOTH UNDERGRADUATE AND POSTGRADUATE LEVEL, INNOVATION AND ENTREPRENEURSHIP IS AN ACCESSIBLE INTRODUCTORY TEXT WRITTEN PRIMARILY FOR STUDENTS OF BUSINESS AND MANAGEMENT STUDIES. THE BOOK IS ALSO SUITABLE FOR ENGINEERING STUDENTS STUDYING COURSES IN BUSINESS AND MANAGEMENT. CONTEMPORARY ISSUES IN BOTH INNOVATION AND ENTREPRENEURSHIP ARE USED TO ENGAGE AND EXCITE STUDENTS, AND LEAD THEM TO THE RELEVANT THEORY, MODELS AND LESSONS.
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| ISBN |
9780470032695
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| Author(s) |
TIDD, JOSEPH, 1960-
,
BESSANT, J. R.
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| Credits |
|
| Edition |
1ST ED.
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| Year |
2007
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| Publisher |
JOHN WILEY & SONS
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| Type |
BOOK
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| Keywords |
ENTREPRENEURSHIP
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| Language |
English |
| Collation |
462 P., 20 CM.
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