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STRATEGIES FOR E-BUSINESS: CREATING VALUE THROUGH ELECTRONIC AND MOBILE COMMERCE: CONCEPTS AND CASES

JELASSI, TAWFIK, 1957- , ENDERS, ALBRECHT

2005

BOOK

Category	E-COMMERCE
Abstract	STRATEGIES FOR E-BUSINESS IS PACKED WITH A TREASURY OF TIMELY AND INSIGHTFUL INTERNATIONAL CASE STUDIES, THE VERY BEST CONCEPTS FROM ACADEMICS, AND POWERFUL PRESCRIPTIONS FOR PRACTICING MANAGERS WHO WISH TO NAVIGATE THE WORLD OF E-BUSINESS, WITHOUT THE HYPE. THIS VERY READABLE BOOK IS CLEARLY THE CULMINATION OF YEARS WHERE JELASSI, IN PARTICULAR, HAS REMAINED ON THE FOREFRONT OF MAKING E-BUSINESS VERY RELEVANT TO THE PRACTICING MANAGER, GLEANING DEEP INSIGHTS FROM CASE RESEARCH ON HOW FIRMS USE E-BUSINESS TO GAIN COMPETITIVE ADVANTAGE, AND HIS OWN LEADING ACADEMIC RESEARCH. THIS BOOK IS IDEAL FOR MBA STUDENTS, UPPER LEVEL UNDERGRADUATES AND PRACTITIONERS, BECAUSE IT PROVIDES THE READER WITH TOOLS FOR ANALYZING TWENTY-EIGHT ORIGINAL CASE STUDIES, EXAMINING HOW COMPANIES HAVE DEVELOPED AND IMPLEMENTED ELECTRONIC AND MOBILE COMMERCE STRATEGIES. THE CASES ARE CONTRIBUTED AND RESEARCHED BY ACKNOWLEDGED EXPERTS AND HAVE BEEN CHOSEN TO REPRESENT A RANGE OF INDUSTRIES INCLUDING BANKING, RETAILING, MEDIA, EDUCATION, MANUFACTURING AND ADVERTISING IN EUROPE AND BEYOND.
ISBN	0273688405
Author(s)	JELASSI, TAWFIK, 1957- , ENDERS, ALBRECHT
Credits
Edition	1ST ED.
Year	2005
Publisher	FT PRENTICE HALL
Type	BOOK
Keywords	ELECTRONIC COMMERCE
Language	English
Collation	632 P., 25 CM

Availability and Location Reserve

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
2	Limassol	D	6	No	Available
1	Limassol	D	6	No	Available

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