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MARKETING MISTAKES: AND SUCCESSES

HARTLEY, ROBERT F., 1927-

2001

BOOK
Category

MARKETING

Abstract YOU CAN GAIN VALUABLE, REAL- WORLD MARKETING WISDOM BY TAKING A BEHIND-THE- SCENES LOOK AT SOME OF TODAY'S MOST NOTABLE MARKETING SUCCESSES AND FAILURES.
ISBN 9780471370606
Author(s) HARTLEY, ROBERT F., 1927-
Credits
Edition 8TH ED.
Year 2001
Publisher WILLEY
Type BOOK
Keywords MARKETING
Language English
Collation 358 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 7 No Available

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